4/22/2023 0 Comments Snagit and camtasiaFacebook was more popular among 30-49 year olds with 47 percent users than among 14-29 year olds with 42 percent users. ![]() Of course, it is worth taking a close look at the user groups of the individual channels: Instagram, for example, was used by 74 percent of the 14 to 29 age group in 2022, but by just 3 percent of the over 70 year olds. It was still 69 percent among 30 to 49 year olds and 33 percent among 50 to 69 year olds. Among the 14 to 29 year olds, 88 percent used social media channels such as Facebook, Instagram, TikTok or Snapchat. And: the younger, the more active the social media users were. ![]() ![]() But what exactly is social media marketing, how can you use it for your business success and how do you develop a sustainable social media strategy? We have summarized that and how you can cleverly use the special features of the individual social media channels here.Ĭurrent studies prove the obvious: more and more people are using the internet and social media more and more often, and for longer: According to the ARD/ZDF online study, it was 2022 at least 50 percent of the German population more than 14 years on social media. Hardly any company or organization can do without today Social-Media-Marketing out And that has a simple reason: Whether on Facebook, Instagram, Twitter, TikTok, LinkedIn or Pinterest – a majority of the German population is regularly on social media.
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